Chapter 2: Woocommerce Setup
WooCommerce is the leading eCommerce plugin for WordPress, transforming your website into a fully functional online store. In this section, we’ll walk through installing WooCommerce and getting your shop up and running.
Install WooCommerce Plugin
- Log in to your WordPress admin dashboard.
- Go to Plugins > Add New in the sidebar menu.
- Search for “WooCommerce” in the plugin search bar.
- Find the official WooCommerce plugin by Automattic.
- Click the Install Now button.
- When installation is complete, click Activate.
Initial Setup Wizard
After activation, WooCommerce will prompt you to launch the setup wizard. This helps you quickly configure your store’s basic settings.
- Click “Run the Setup Wizard” if prompted, or access under WooCommerce > Home.
- Set Your Store Details:
- Business address, currency, and industry.
- Select Product Types:
- Choose what you plan to sell (physical, downloads, subscriptions, etc.).
- Choose Payment Methods:
- Enable payments such as Stripe, PayPal, or cash on delivery.
- Setup Shipping:
- Choose delivery zones and set shipping rates for your products.
- Recommended Add-ons:
- For now, skip or deselect extras unless needed.
- Finish and Return to Dashboard.
Confirm WooCommerce Pages
WooCommerce automatically creates core shop pages:
- Shop
- Cart
- Checkout
- My account
To check if these pages exist:
- Go to Pages > All Pages.
- Look for “Shop”, “Cart”, “Checkout”, and “My account.”
- If any are missing, recreate them and assign the correct shortcode (found in WooCommerce documentation).
Configure Basic Store Settings
Now that WooCommerce is active:
- Go to WooCommerce > Settings.
- Review and update:
- General: Currency, location, basic options.
- Products: Units, reviews, stock management.
- Tax: If you collect sales tax.
- Shipping: Add zones and costs by region.
- Payments: Connect Stripe, PayPal, or enable bank transfer.
- Save changes if you make adjustments.
Add Products
Let’s, for sake of this tutorial, add some products and categories:
Creating Product Categories
Product categories help organize your inventory and improve navigation for customers. Let’s create categories for our coffee shop:
- Go to Products > Categories.
- Add the following categories:
Single-Origin Coffees
- Name: Single-Origin Coffees
- Slug: single-origin
- Description: Coffee sourced from one specific region, farm, or country, highlighting unique flavor profiles characteristic of individual origins.
Signature Blends
- Name: Signature Blends
- Slug: signature-blends
- Description: House-created blends combining beans from multiple regions to achieve balanced, harmonious flavors designed for versatility.
Ready-to-Drink Specialties
- Name: Ready-to-Drink
- Slug: ready-to-drink
- Description: Packaged beverages like cold brew and nitro coffee, ready for immediate consumption without brewing.
Coffee Accessories
- Name: Coffee Accessories
- Slug: coffee-accessories
- Description: Products that enhance your brewing or drinking experience, from mugs to filters and brewing equipment.
Seasonal Specials
- Name: Seasonal Specials
- Slug: seasonal-specials
- Description: Limited-time blends and items created for holidays, special events, or seasonal flavors.
- Click “Add New Category” for each one.
- Remember to add some sample images for each category for better UX
Adding Sample Products
Now let’s add our coffee products. We’ll create one detailed example, then you can follow the same process for the rest.
Product 1: Ethiopian Sunrise
- Go to Products > Add New.
- Product Name: Ethiopian Sunrise
- Product Description:
Bright and floral, Ethiopian Sunrise offers lively notes of jasmine, bergamot, and honey. Sourced from small farms in Yirgacheffe, this light roast coffee is perfect for pour-over and filter methods. Experience the delicate complexity that makes Ethiopian coffee world-renowned. - Product Short Description:
Bright and floral light roast with notes of jasmine, bergamot, and honey. Perfect for pour-over brewing. - Product Data:
- Select Simple product
- Regular price: €13.50
- Stock status: In stock
- Weight: 250g
- Product Categories:
- Check Single-Origin Coffees
- Product Image: Upload a product image (use generated coffee bag image or placeholder)
- Click “Publish”
Product 2: Colombian Velvet
Follow the same steps with these details:
- Name: Colombian Velvet
- Description: Colombian Velvet delivers a deliciously smooth cup with hints of caramel, red berries, and milk chocolate. Sourced from the lush mountains of Colombia, this medium-bodied coffee is well-balanced and versatile, ideal for any brewing style. Enjoy each sip as a celebration of Colombia’s coffee heritage.
- Short description: Smooth Colombian beans with notes of caramel, berries, and milk chocolate. Balanced and versatile for all brew methods.
- Price: €12.50
- Category: Single-Origin Coffees
- Weight: 250g
Product 3: Sumatra Midnight
- Name: Sumatra Midnight
- Description: Deep, earthy, and rich, Sumatra Midnight is a premium dark roast boasting notes of cocoa, dried fig, and warm spice. Grown on the Indonesian island of Sumatra, the beans lend a bold, syrupy body perfect for espresso and French press drinkers who crave intensity.
- Short description: Bold dark roast with cocoa, fig, and spice notes. Intense and earthy—ideal for espresso and French press.
- Price: €14.50
- Category: Single-Origin Coffees
- Weight: 250g
Product 4: Barista’s Choice Blend
- Name: Barista’s Choice Blend
- Description: Our Barista’s Choice Blend artfully combines beans from Central America and Africa to offer flavors of toasted almond, dark chocolate, and gentle citrus. Crafted to shine as both filter coffee and espresso, this blend is the favorite of our shop’s barista team.
- Short description: Signature blend with almond, dark chocolate, and citrus notes. Excellent brewed as espresso or filter.
- Price: €12.90
- Category: Signature Blends
- Weight: 250g
Product 5: Chisel Classic House Blend
- Name: Chisel Classic House Blend
- Description: A true crowd-pleaser, Chisel Classic House Blend finds harmony between golden honey sweetness, nutty undertones, and notes of soft fruit. This approachable blend suits any occasion, delighting customers who prefer a reliable and delicious daily brew.
- Short description: Smooth, balanced blend with honey, nuts, and soft fruit flavours. Perfect for everyday coffee enjoyment.
- Price: €11.90
- Category: Signature Blends
- Weight: 250g
Product 6: Cold Brew Concentrate
- Name: Cold Brew Concentrate
- Description: Rich and smooth, our Cold Brew Concentrate offers silken chocolate and toasted walnut undertones in every glass. Brewed low and slow for maximum flavor, just pour over ice and add water or milk to create your perfect cold brew at home.
- Short description: Cold brew concentrate with chocolate and walnut notes—just add ice, water, or milk!
- Price: €8.00
- Category: Ready-to-Drink Specialties
- Volume: 500ml
Product 7: Nitro Coffee Can
- Name: Nitro Coffee Can
- Description: Enjoy an ultra-smooth, velvety coffee experience with Nitrogen-infused Nitro Coffee. Sweet, creamy and conveniently canned for freshness, this ready-to-drink specialty is a modern favorite—perfect on the go or served chilled.
- Short description: Nitro-infused coffee, smooth and creamy, ready to drink right from the can.
- Price: €3.50
- Category: Ready-to-Drink Specialties
- Volume: 330ml
Product 8: Signature Enamel Mug
- Name: Signature Enamel Mug
- Description: Take your favorite brew anywhere with our Signature Enamel Mug. Durable, lightweight, and designed with the Chisel Coffee Shop logo, this classic mug brings comfort and style to every coffee moment—indoors or out.
- Short description: Classic enamel mug featuring Chisel Coffee branding—durable, lightweight, perfect for coffee lovers.
- Price: €11.00
- Category: Coffee Accessories
Product 9: Reusable Cotton Filter
- Name: Reusable Cotton Filter
- Description: Our Reusable Cotton Filter is eco-friendly and designed to highlight the pure flavors of your coffee. Suitable for pour-over and drip brewing, it’s easy to clean and makes waste-free brewing simple and satisfying.
- Short description: Eco-friendly reusable cotton filter—ideal for pour-over or drip brewing, easy to clean.
- Price: €6.50
- Category: Coffee Accessories
Product 10: Winter Spice Blend
- Name: Winter Spice Blend
- Description: Celebrate the season with Winter Spice Blend—a limited edition featuring cinnamon, nutmeg, and orange peel layered on rich medium-roast beans. Its cozy, festive aroma and warming flavor make every cup a winter treat.
- Short description: Limited edition blend with cinnamon, nutmeg, and orange peel for a festive winter brew.
- Price: €14.90
- Category: Seasonal Specials
- Weight: 250g
Remember to add some sample images for each product for better UX
Setup Product Catalog & Shop Page Display
- Go to Appearance > Customize.
- Open WooCommerce settings, then Product Catalog.
- Look for options like:
- Shop page display: Set to Products
- Products per row: Set this to 3
- Rows per page: Set this to 4
- Go back and open Product Images
- Look for options like:
- Thumbnail width: Set to 400
- Thumbnail cropping: Set to Custom – 4:3
Preview the shop
- Go to the Shop page on your site.
- You should see your products 3 per row, up to 4 rows
- Don’t forget to add some custom logo, navigation menu and some content to the footer.
Here’s what the shop page should look like.
